Media & Communications 2025
Media Fundamentals - Understanding the various types of media, including print, radio, TV, and digital. Advertising Opportunities Across Different Media - Learning the key characteristics, benefits, and challenges of advertising across platforms. Integrated Media Planning, Creative Brief Development, Campaign Idealization and Roll out and more.
FREE
Course Overview
Schedule of Classes
Course Curriculum
6 Subjects
Week 1 Media & Communication
1 Exercises • 11 Learning Materials
Introduction
Introduction of Mentor and Session
Contents
Generational Phenomenon
What is a Generation?
Types of Generational Phenemona
Generational Phenomena behavior in Media
Traditional VS Digital Media
Current Media Landscape
Stakeholders
Creative Agency Vs Media Agency
Media Buying
Traditional Vs Digital
Targeting
Targeting
Case Study
Case study
Assignment
Assignment 1
Quiz 1
Week 2 Media & Communication
1 Exercises • 8 Learning Materials
Introduction To Print Media
Recap & Introduction to Print Media
Power of Print
Power of Print
Measuring Print
Advertising circulation Vs Readership
Facts
CPT Measurement
CPT
Print Journey
Gen X to Gen Alpha
Format & Innovations
Format and innovation in print
Assignment
Assignment 2
Quiz 2
Week 3 Media & Communication
10 Learning Materials
Recap and introduction to radio
Introduction
Key players in radio
Indian Radio
Strategies
Strategies of Advertisement on Indian Radio
Multiplier effect
Multiplier Effect
3 M's of Radio
3 M's
Radio Ad formats and revenue
Radio AD formats
Innovation and Measurements
Innovation & Measurement in Indian Radio
Radio Station Team
A Typical Radio Station Team
Future of Radio
Future of Radio
Assignment
Assignment 3
Week 4 Media & Communication
9 Learning Materials
Recap & Introduction to TV
Introduction to TV
Television Medium
Television Medium
TV Medium Landscape
Tv Medium Landscape
TV Advertising
TV Advertising
Innovations and integrations For TV ADs
Innovation & Integrations
Measurements For TV ADs
Measurement
Indian TV Genres
Tv Genres
Future Of Indian TV Advertising
Indian TV ADs
Assignment
Assignment 4
Week 5 Media & Communication
8 Learning Materials
Introduction to Influencer Marketing
Recap and Introduction to Influencer marketing
Evolution Of Influencer Market
Influencer Market
Indian Market Snapshot
Indian Market
Influencer Marketing Funnel
Funnel
Key Metrics & Measurements
Metrics & Measurements
Existing Guardrails To Protect Stakeholders Interests
Guardrails to Protect Stakeholders
Current Trends
Trends
Assignment
Assignment 5
Week 6 Media & Communication
8 Learning Materials
Recap and Introduction to Digital marketing
Recap and Introduction to Digital media marketing
Marketing Funnel
Marketing Funnel
AI in Digital Media Marketing
AI in Digital Media Marketing
AI in content creation and curation
Digital Media Buying and Advertising
Digital Media Buying and Type of AD formats
Programmatic Advertising
Assignment
Assignment 6
Programmatic Advertising
Programmatic Advertising
Course Instructor
Ahmad
35 Courses • 119 Students
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